About us



We are TRACE Mobile, a TRACE group service launched with the ambition to redefine the mobile youth market in South Africa.


Initially launched in 2015 in South Africa as a CELL C branded reseller model, we captured over 1.4 million subscribers in 18 months.

After the success of our innovative services in the mobile and digital African economy, we felt it was the time to respond to the widespread concerns among South Africans regarding the expiry of data bundles and come with a distinctive proposition.


TRACE Mobile is THE NEXT GENERATION CELLULAR NETWORK which reinvents mobile telephony just for you. As a fully-fledged Mobile Virtual Network Operator, we are the 1st and only mobile operator in South Africa that offers data that #neverexpires, as well as content and exclusive rewards.


We may be small but we’re HUGE (like Table Mountain HUGE). We are a new way of doing things. We are a new kind of Conqueror.


We believe in listening to our subscribers. So, we have done something that no Network has done before – we are South Africa’s only mobile network designed by the youth that gives you :


  • Data that #neverexpires

  • Free access to Live channels, radios, movies and doccies that #neverexpire

  • Rewards & VVIP experiences that #neverexpire

We reward you with money, V-VIP experiences, content for mahala, lifestyle benefits from clothing to food vouchers – we can go on and on and on.


At the heart of it, we believe in something simple.
A better way to do mobile. We are TRACE Mobile.

The Next Generation Cellular Network.


TRACE is a global broadcast and digital media company specialized in afro urban music and entertainment. Through our 22 pay TV channels, radios, online and mobile services, we connect with a 200 million multicultural audience in more than 160 countries. Launched in 2003 following the acquisition of the eponym print magazine, we became the leading media brand for lovers of afro urban culture in Sub Saharan Africa, Europe, the Caribbean and the Indian Ocean.