The TRACE Troops are divided into two categories. Mainly Lifestyle Dealers and Activation and Events Coordinators. The TRACE Troops Lifestyle Dealer is responsible for increasing the TRACE Mobile distribution footprint by identifying key independent lifestyle retailers in target areas to partner with TRACE Mobile in the distribution of SIM Cards. The TRACE Troops Activation and Events Coordinator is a support position in which one will assist in events and activations. This includes promoting of the TRACE App and Lifestyle Rewards.